Unlocking Plumbing, Electrical & Similar Businesses to:
1

BOOST PROFITS

2
RECLAIM TIME
3
BUILD A NON‑RELIANT BUSINESS

Join over 4,271 trades & contracting businesses worldwide that have changed their lives following our proven 6-step system.

About our programs

Looking for a Hand with Your business?

Your business isn't one size fits all, and neither are our programs. Find out which program suits your business best by checking out the options below.

Who We Are

The Profitable Tradie Vision

Helping the owners of trades businesses create a business and life they never knew was possible.

Most business owners want to fix their business so that it isn’t broken anymore. They want enough money to live comfortably and enough time to enjoy things that are important to them. We help them fix their businesses, then we teach them how to use their business as a vehicle to create wealth and freedom they didn’t know was possible.

The Values We Live By

Learning

We are always looking to learn new things inside and outside of work. This is to be encouraged by all team members.

Great Experience

We believe that it’s important to create memorable experiences in all areas of our business, for our clients, staff, joint venture partners and all other people we come in contact with. Having fun and work life balance is very important to us.

World Class

We aim to exceed expectations with everything we do, from content creation to interactions with others we aim to be world class.

Honesty and Integrity

We approach situations with honesty and behave in a respectful manner with staff, clients and all other business relationships. We are not afraid to be honest with each other and ourselves when we need help. We encourage each other to communicate openly and honestly.

Results Driven

We always strive to do our best and meet all KPI's. We take accountability for things when we make mistakes, we don’t shift blame onto others.

Our Events​

Are you ready to kick things up a notch? We're here to lend a hand, offering you practical tools to build a successful business.
Our events are a key part of this, we offer everything from hands-on bootcamps to interactive workshops and easy to follow online trainings. Come join us and take the step from being a great tradesman to a savvy business owner.

Meet the Team

Meet the team who’s got your back. We’re a down to earth crew from different backgrounds, all with the same goal – help you create the business of your dreams.
Tony Fraser-Jones

Founder & CEO

Phil Smith

Chief Operating Officer

Damon Fisher

Chief Marketing Officer

Lyndon McPhail

Chief Sales Officer

Cam Hill

Head of Coaching

Hear From Business Owners Like You

Owning a Plumbing, Electrical, Landscaping, Roofing, Drainage, Tiling, Painting, HVAC, Glazing, Joinery, or similar business comes with its own challenges that are different from general businesses. We’ve helped businesses just like yours from all across the world. But don’t just take our word for it, hear from owners just like you.
Andrew Steffert – Dropped in the deep end and in denial, to dominate.
Power Source – Overcoming Business Burnout
Curtis Hancock – My Drive is back
Sam & Tas Searching for the money
Ultra Shield – The Power of Delegation
Jenny Verne – Cultivating culture for autonomous results
Plumbed Up – Nick Jones – Building a structure for success

What's Been Said About The Program

ExcellentGoogle star 1Google star 2Google star 3Google star 4Google star 54.8235 reviews
4.8Google star 1Google star 2Google star 3Google star 4Google star 5
Excellent235 reviews
Power Link Electrics Power Link Electrics profile picture
Power Link Electrics Power Link Electrics
14 August 2026
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⭐️⭐️⭐️⭐️⭐️ The team at Profitable Tradies are absolute guns! Since being involved with Profitable Tradies, I’ve become a lot more resilient in business and, more importantly, I’m making better decisions rather than just reacting to every situation. A recent example was a $37k quoted job where the client initially said it was over their budget. In the past, I probably would have been quick to discount just to win the work. Instead, I stuck to my guns, took the time to explain exactly what was involved and why we had priced the job the way we did. The client appreciated the explanation and decided to move forward. We’ve now got a meeting with the builder’s project manager next week. That was a pretty big win for me—not just financially, but mentally. It reinforced that you don’t always need to lower your price; sometimes you just need to communicate the value of what you’re delivering. Profitable Tradies has helped me build that confidence and resilience and has definitely changed the way I approach my business in such an short time . Small wins, but definitely steps in the right direction. Thanks to the whole Profitable Tradies team! 💪🏼⚡️
RJ Thomas profile picture
RJ Thomas
6 August 2026
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I've been with PT for a few months now, and being based out of a rural Wyoming town, I had my hesitations with a training group. PT has helped me systemize my business and get things flowing more smoothly (still room for improvement). I just recently closed a deal wiring a barndominium that we were a good amount higher than the low bidder, but the system that PT had me put in place (where I actually talked to the customer, told them about our company and how we operate instead of just looking at the job and emailing it over to them) made them opt to go with us. It just made me feel like everything that PT has done for me has paid off.
InterMax Water Group Inc profile picture
InterMax Water Group Inc
6 August 2026
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Great team of coaches to help our business grow. Our revenue has tripled in the two years of working with them. Highly recommend!
Kim profile picture
Kim
21 July 2026
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I cannot say enough about how amazing Profitable Tradie is. The coaches are amazing. The community is something everyone is missing in the trades. They have all the tools you need to grow your business and be successful! Everyone with Profitable Tradie genuinely wants you to grow the best business and also be the best version of yourself! It is a million times worth every penny.
Matt Komorowski profile picture
Matt Komorowski
19 July 2026
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A game changing experience! Great group of coaches with real world experience and actionable advice. If you own a trades business and feel stuck or want to take your company to the next level, do yourself a favor and connect with Profitable Tradie. Highly recommend! -Matt K
Fluid Dishwasher Service profile picture
Fluid Dishwasher Service
15 July 2026
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Really Great event in Hawaii with Profitable Tradie- So inspiring to hear business Owners and share our wins and some challenges. My company, Fluid Dishwasher Service has more than doubled my sales since joining PT- Still lots of growth to go, but I couldn’t have gotten here without your support and systems.
Alexander Doucette profile picture
Alexander Doucette
3 July 2026
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The crew at profitable tradie are fantastic! It can be a scary commitment but less than 6 weeks in, they've provided the clarity, direction and resources needed to turn my business into a powerhouse. They are quick to respond with relevant information to your problems, have plans for whatever stage you may be at, and the community you get access to is invaluable. It takes your commitment however. The more you put into it, the more the output compounds. PT is going to easily accelerate my business ahead years or maybe even a decade beyond what I could have done on my own.
Matt Wood profile picture
Matt Wood
26 June 2026
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PT has been one of the best decisions I have made for my business and for my personal development. If you are on the fence about using PT jump off and start making progress in your businesses. PS my coach michael is awesome. Thanks Phil and Tony for what you do.
Nathan Prins profile picture
Nathan Prins
25 June 2026
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We’ve been working with Profitable Tradie for a few months now, and the value we’ve been able to take from it in such a short time has been phenomenal. Our coach, Jamie, is extremely knowledgeable and always willing to dig deep into the challenges we’re facing as a business. His guidance has been practical, insightful, and genuinely valuable. Couldn’t recommend Profitable Tradie highly enough..
Mitchell Mills profile picture
Mitchell Mills
25 June 2026
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My brother and I joined PT just under 1 year ago, We had just had a year with negative profit after 2nd year in business working 12 hour days and every Saturday. We knew things needed to change as we were growing fast but obviously had allot of improvement to be made. In the last year we have tripled our revenue and a healthy net margin. But the biggest improvement is time and how the business runs. I have moved off the tools, We have hired a office admin, currently looking for a estimator and my brother is acting as a project manager with a 50/50 split office and on site. Our ordinary day is closer to 8 hours and we have our weekends back. Our coach Nick has been a massive help. Always challenging and helping us develop critical thinking and develop as business owners not just giving answers. Massive thanks to the team. Still plenty of work to be done but we know we are moving in the right direction now. RM Air
Brandon Sengelman profile picture
Brandon Sengelman
24 June 2026
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A great business coaching company who actually care about you, your business and your personal life. Highly recommend to anyone considering joining
Taine White profile picture
Taine White
24 June 2026
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During my time with Profitable Tradie, the amount support and growth my business has had is incredible. Every member of the team has an amazing mindset and is willing to help you in any way possible. 100% recommend if you’re wanting to see what your business is really capable of achieving
Scotty McLocklan profile picture
Scotty McLocklan
21 June 2026
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Being good at the work and being good at running a business aren't always the same thing.... One thing Profitable Tradie has helped us with is spending more time understanding the numbers behind the business, not just what's happening on site!! We've taken a lot from the reporting, job costing, and accountability side of the programme, and appreciate the support from the team along the way!
Michael Barker profile picture
Michael Barker
20 May 2026
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The team at The Profitable Tradie completely changed things for us. Our business was running at a significant financial loss, we’d lost all motivation and things were looking bad. We were very skeptical to start with! Move forward 9 weeks, we’ve started to build better systems, learnt a lot about how to actually run a business and understand the numbers, our confidence has grown, motivation is back and we’re excited for the future. Most importantly, we’ve just made our most significant monthly profit in over a year. A massive thank you to the team at The Profitable Tradie for everything they’ve done for us. We really do feel like they have our back.
HLM Admin profile picture
HLM Admin
6 May 2026
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Profitable Tradie has been a game changer in driving HLM forward. As a company with strong values and all the pieces and parts to be successful we have embraced all of the direction and resources PT has offered and ran with it. The coaching and tools fused all the pieces together and brought the drive and passion back into the leadership team as we just got back from Nashville Bootcamp locked in!!!! Zero regrets and 100% a WIN!!!!
Todd Amos profile picture
Todd Amos
4 May 2026
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Profitable Tradie (PT) is an excellent business training platform for service-based businesses. We have been involved with PT for 2 years and they have never given us bad direction. Their training and content are top-tier. We have developed several relationships with other business owners through PT. Phil, Cam, Tony, Dr. D, Fyn, Loren and the rest absolutely know their stuff. We will always highly recommend PT to any business looking to get squared away or grow. They have the blue print and answers. Thank you PT for all the advise, direction and knowledge.
Travis profile picture
Travis
4 May 2026
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These coaches are dedicated to helping your business and they have an arsenal of tools at their disposal! If you’re someone looking to learn more about the business side of the trades, while having a community of experts and peers, this is for you! The time is now! So thankful for the PT team.
Dave Livelsberger profile picture
Dave Livelsberger
1 May 2026
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You want to build you business? Profitable Tradie hands down saved us. Not everyoone is in a dire situation however following the steps with training, coaching, and mentoring you business will flourish! Tony, Cam Phil, and the whole group with be by your side all the way!
Mike Gudorf profile picture
Mike Gudorf
30 April 2026
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We have been with Profitable Tradie for approx. 4 months and have been nothing but satisfied with the whole team! They have helped us in getting our books in order and help with making some strategic hires so I can work on the business more and not in the business at all! We are very excited to see what the coming months and years have for us with Profitable Tradie! Thank you PT team!
Cody Langlois profile picture
Cody Langlois
30 April 2026
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Iv been a member for close to a year now and have noticed alot of growth in our buisness. The community that comes with the program makes it well worth it.
Joshua Soderberg profile picture
Joshua Soderberg
30 April 2026
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I signed up for PT in December of 2025. The differance they have helped me make in my business and in myself is immesurable! If you are on the fence make the leap and never look back! Thank you Tony for assembling such a bad ass team!
Dan Meyers profile picture
Dan Meyers
30 April 2026
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Profitable Tradie has been around a long time which means they've been able to develop and improve processes and strategies to help trades business owners succeed. Because of PT, I better understand my numbers and know how to make data-based business decisions. I am able to think about my business goals with a specific lens geared toward healthy, sustainable growth (back costing, GP per hour, lead generation, well thought out onboarding processes). PT isn't a fix-it-all magic unicorn that will fix your business issues instantly...you still have to do the work and act on the knowledge and wisdom gained through the coaching and resources.
Tyler Hinton profile picture
Tyler Hinton
30 April 2026
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I just attended my first bootcamp in Nashville. I cannot stress enough how amazing the P.T. Family is. They were all so friendly, funny, structured, punctual, and helpful throughout the entire event. I didn’t really know what to expect going into this but they have exceeded all expectations on all fronts. Cam was super funny, attentive and helpful. And of course I’ve gotta give it up for the rest of the guys, Phil, Jason, Joe, Tony, Mike, and the rest of the coaches - all some of the most genuine people I’ve ever met and I’m thankful to have them in my life! Will be striving to hit every bootcamp I can in person!
Jacob Ridling profile picture
Jacob Ridling
29 April 2026
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PT is hands down worth it. I’m five weeks in and already seeing progress. These guys will help you take your business to the next level.
Cory Sands profile picture
Cory Sands
29 April 2026
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I have been working with Profitable Tradie for about 8 months, and using process I have put the systems in place to grow my business and have had a record first quarter. Just attended their bootcamp in Nashville and left feeling motivated to see what we can accomplish this years. Thanks to everyone on the team contributing to my success
tim Gamache profile picture
tim Gamache
29 April 2026
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These guys have helped me take an in depth look into my business and find areas I need to improve to be profitable and also getting the systems in place at the right times.
Guy profile picture
Guy
29 April 2026
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I have been a member of Professional Tradie since October 2025. As a business owner who wears many hats, performs many functions and keeps the machine running, PT provides a road map out the craziness that everyone finds themselves in. Systems developed for personal accountability and business accountability. I attended a recent bootcamp in Nashville, I came out of the two day event with a fresh mind, clear objectives and a passion to make sure that the business I own doesn’t own me. The crew at PT are phenomenal, Tony and his team are top shelf. If you are in business and not sure what the next step is, this is it.
Gregory Norwood profile picture
Gregory Norwood
29 April 2026
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We were really not understanding why we couldn’t get a head as a business! Started this program and it has transformed the way we do business! Don’t be afraid to admit you need help, reach out and find freedom!
Priority Electric and Lighting profile picture
Priority Electric and Lighting
29 April 2026
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Started this program a couple months ago, and wished I had started it years ago! The quality, care and attention to your business needs is unmatched! Just went to one of their boot camps in Nashville Tennessee, wish the time there was twice as long!
Travis Peatt profile picture
Travis Peatt
7 April 2026
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Was Feeling a little lost at the start of the program. But talking through things with the one and only Andrew "Batch" Batchelor I was able to get a clear understanding of what I needed to do. Cant thank Batch and the whole program enough for helping me.
Andrew Batchelor profile picture
Andrew Batchelor
30 March 2026
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Awesome team to work with
Stacey Barker profile picture
Stacey Barker
26 March 2026
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I recently attended a Profitable Tradie bootcamp in Adelaide and honestly it was one of the best business decisions I’ve made. The coaches are incredible. You can tell they genuinely care about helping tradies succeed, not just in business but in life as well. The content was practical, easy to understand, and something I can actually implement straight away in my business. The environment and people were just as powerful. Hearing real stories of people in the same situation we are in and seeing how far they have come and are continuing to go is astonishing. I walked away feeling motivated, clear, and excited about what’s possible. Highly recommend to any tradie who wants to level up.
Nathan Little profile picture
Nathan Little
26 March 2026
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We’ve been doing the Profitable Tradie course for about a year now and honestly couldn’t recommend it more. Nick Longhurst and all the coaches are unreal - they have given us the confidence to make the right decisions and really hold us accountable. We’re learning something new every single week, and it’s had a huge impact on how we run our business. It’s practical, supportive, and actually works. Thanks team!
Josh profile picture
Josh
25 March 2026
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If you want to run a successful trade business, these are the guys to help make that happen! Awesome team of people with great advice and the conferences are next level amazing!
Anton Radosevic profile picture
Anton Radosevic
25 March 2026
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We joined the Profitable Tradie program 8 months ago at a time when our business had become stagnant. We knew things needed to change, but we had no clear systems or processes in place and didn’t know where to start or what steps to take. Since joining, we’ve learned an incredible amount. We now understand our numbers and know exactly how to price our work to ensure profitability on every job. We’ve implemented a marketing strategy that consistently brings in steady leads, and we’re continually working on the business, applying what we learn to keep improving. The coaches and the community of other trade business owners are invaluable. There’s always a wealth of knowledge available, and support is there whenever we get stuck. Most importantly, we now have peace of mind knowing we have a clear direction for where our business is heading. We highly recommend the Profitable Tradie team.
Fusion Projects profile picture
Fusion Projects
23 March 2026
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Been a member since November 2025 and this company has completely changed my business! Great bunch of coaches and a well run program Just attended the Adelaide Bootcamp and was amazing networking with the crew Couldn’t speak more highly of the PT crew!
Hayden Rogers profile picture
Hayden Rogers
23 March 2026
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The quality of PT just gets better and better every month! We have grown form 3 to 19 employees since joining - Thanks Tony!
Nick Knijff profile picture
Nick Knijff
23 March 2026
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Can't recommend Profitable Tradie enough. Really happy with the program in general and the Bootcamp was a really well put together seminar.
Michelle Dunkinson profile picture
Michelle Dunkinson
21 March 2026
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The Profitable Tradie team and coaches don’t just show you and help you change your business, they help you change your life! They’re not a business coach, they’re a business partner!
Napier Admin profile picture
Napier Admin
21 March 2026
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Absolute bunch of legends, everything you want and need from a solid business coach. TFJ and the team will take your business all the way to the next level and every level after that. We’ve been part of PT for a few years now and it’s had a MASSIVE impact on our business. GP and NP are stronger than they’ve ever been, the team is aligned and focused, our co-developed marketing and sales strategies are killers. Not only that, but learning how to create and implement systems to improve our business that help our team run it better than we ever dreamed possible. If you’re thinking about getting a business coach, you can stop now. This is where it’s at.
Heidi profile picture
Heidi
21 March 2026
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highly recommend! The team and coaches are all amazing—professional, supportive, and truly results-driven.
David Forsyth profile picture
David Forsyth
22 February 2026
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I’ve been with profitable tradie for only a short time but they do what they say with the encouragement, accountability, and knowledge.
Renew Floor Coatings profile picture
Renew Floor Coatings
20 February 2026
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After only a few weeks I already have a better understanding of my numbers than I ever have. Joining this group is really going to help me grow to the next level. It's work but well worth it.
Lachlan Menzies profile picture
Lachlan Menzies
15 January 2026
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Been involved for 6 months and it’s been the best thing I’ve ever done for business. Our systems, profits and clarity of future have seen considerable improvement month on month as a result. Being a business owner feels pretty isolated at times but PT opened up a huge subset of like minded individuals who are walking the same path and are willing to share advice and offer guidance when asked - great community and great coaches to help build your business.
Mark Bridger profile picture
Mark Bridger
7 December 2025
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A Game-Changer for My Business! Joining Profitable Tradie has been one of the best business decisions I have ever made. Before joining, I was completely swamped, handling everything myself, and felt like I was running in circles without any clear direction for growth. The training and resources provided have been instrumental in helping me to systemise my business and add the much needed structure to help it grow in all aspects, from operations and marketing to financials. I am no longer struggling with the day-to-day chaos, instead, I have clear processes and a roadmap for what to do next. If you are a business owner feeling overwhelmed or unsure about your next steps, I would highly, highly recommend joining Profitable Tradie. The community is full of like-minded people who offer incredible support, share valuable insights, and genuinely want to help you succeed. It's more than just a course, it's an invaluable support system.
Marcus Walker profile picture
Marcus Walker
5 December 2025
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We’ve been on a wild ride with the team and DOUBLED our revenue since we started with PT. We’re still moving along and learning a lot, with the aim to double our revenue again next year! The coaches are worth their weight in gold and definitely deserve double whatever their remuneration is, especially our coach Ayman. Absolute champion. Accountability is a massive part missing as a business owner, you only have yourself to rely on. If you’re stuck doing the same old and getting the same crap results, it’s time for a coach - PT is where you need to be. They’ve got the best coaches in the game and the best strategies and systems for you to implement in your business. Stop mucking around and get into it!
Jessica Valentin-Barbanti profile picture
Jessica Valentin-Barbanti
5 December 2025
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Profitable Tradie has provided us with the tools to consistently make our business better. Great things take time and PT helps you every step of the way! We are fortunate to have Michael as our coach, he pushes us to be a better version of ourselves everyday. To say we are grateful for this program is an understatement, it has truly changed the trajectory of our business and our lives.
Ben Catlin profile picture
Ben Catlin
5 December 2025
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Can’t say enough about this program, the wealth of knowledge, network and accountability have made a huge difference.
Samuel Pearson profile picture
Samuel Pearson
2 December 2025
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When I joined the Profitable Tradie coaching program, I was exhausted. It was just me and one tech with an apprentice, working late nights, stressed, constantly juggling jobs, quotes, admin, and everything else that comes with running a business on your own beside the sleepless nights with a little baby. I remember looking at the other businesses in the program — the ones that had been in it for a year or more — and seeing how far ahead they were. Bigger teams, stronger systems, real profits. Honestly, I assumed they were outliers. I wasn't sure I could ever get to where they were. But we stuck with it. We pushed through the uncomfortable parts. We followed the plan, trusted the process, made the hard decisions, and took heaps of action… even when it felt risky or unfamiliar. The thing is, we had clear models from PT that showed what was the right thing to do. We initially joined Profitable Tradie’s Elevator Program because we were too small to afford the Million Dollar Tradie Program. This gave us the tools to get into it, and level up. Today, everything looks completely different. We’ve gone from one tech to a team of 10. Our revenue is sixfold what it was, and climbing. And more importantly, the business doesn’t rest entirely on my shoulders anymore. We now have a reliable team that is hungry for personal growth and provide an excellent service. One of the biggest surprises was how much less lonely the journey became. Running a business can feel isolating, but being part of the Profitable Tradie community changed that for me. Suddenly, I had a group of people who understood exactly what I was facing — a team behind me even before my own team grew. The other business owners and coaches were like the board of directors I didn’t know I needed: asking the tough questions, challenging my assumptions, helping me see the bigger picture, and keeping me accountable. Looking back now, those businesses I thought were outliers, weren’t outliers at all — they were just following the system. And once I committed to doing the same, everything started to change. This program has been incredibly helpful, and without a doubt, I’ll be staying with them and the other business owners moving forward. If you’re willing to put in the action and trust the process, Profitable Tradie will change your business — and more importantly, yours and your family’s life.
Aro Electrical profile picture
Aro Electrical
30 November 2025
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Working with Profitable Tradie for the past two years has been an absolute game changer for my business. They’ve given me the tools to truly understand my numbers and helped me grow into a more confident, effective leader for my team. Tony, Phil and Cam explain their teachings in a way that’s incredibly easy to grasp no business degree required. Their practical approach takes the overwhelm out of running a business and replaces it with clarity and confidence. A huge shoutout to my coach Luke W, who has been a massive driving force behind the changes I’ve made. His guidance, accountability, and support have been invaluable. Every experience I've had with the PT team and its members has been positive. If you’re a tradie looking to grow, learn, and actually enjoy running your business again, I couldn’t recommend Profitable Tradie more highly.

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Listen the Podcast

Listen to our podcast for free on your favourite streaming platform. Each episode tackles a different strategy or challenge faced by trades business owners to give you the tools to create a business that works for you.

Check Out Our Free Resources

01

Our Blog

We specialise in helping the owners of Plumbing, Electrical and other similar service-based trades businesses overcome challenges and frustrations that are robbing them of results and control.

02

Free Paperback Book

'The Profitable Tradie’ is an 8 chapter, 118 page book to creating a business that is easy to run and will get you the results you are wanting. It tackles the most common challenges seen in trades businesses over our years of coaching and includes member success stories, templates, and strategies.

03

Free Downloads / Tools​

Get your hands on a bunch of calculators, templates, scripts and guides to overcome daily business challenges.These tools can be downloaded for free and are specifically designed to help trades businesses.

The Reach of Our Coaching

As well as being dedicated to helping Plumbing, Electrical and similar businesses grow, we also have a few other specialties and quirks, that we want you to know about, so you can get to know us better.
Average Profit Generated
$94000

On average (per business) after 12 months on the program.

Reduction In Working Hours
12Hrs

On average (per business) after 12 months on the program.

Members Helped
1600

Across USA, Canada, Australia and New Zealand.

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Tackle challenges like systemizing your trades business, improving cash flow, getting more jobs, and building a productive team with tried and tested strategies.