17 Sep 2022

EP34: The Psychological Pricing Hack

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Episode 34: The psychological pricing hack

It’s time to dive into all the myths around fixed pricing (price lists, price books) because the idea in your head is costing you thousands of dollars and causing you unnecessary stress. “I do too many different types of work”, “I don’t have time to create a fixed price list”, “I don’t want to price myself too short”… whatever your worry is, it’ll be tackled in the episode. Don’t get in your own way.

Fixed pricing can help you get paid on time, save you time on pricing or travelling to site to quote a job. It can also help you create a better customer experience as you will be able to give your clients certainty and get the job done faster, something that not all your competitors will be able to offer. You just need the right guide to creating a fixed price list which is what you’ll get from the episode.

In this episode you’ll learn how fixed pricing actually leverages human psychology to leave your client feeling happy about the work you’ve done and not bitter about the price. Fixed pricing helps you lock in clients who have cash and can actually help to get more people saying yes to quotes. The best thing about a fixed price list is that it is something you can chip away at, each price you lock in saves you more time, and not having a fixed price doesn’t change anything because you would’ve had to quote that job anyway. It’s a win, win.

WHAT YOU’LL GAIN FROM IMPLEMENTING TODAYS PODCAST:

  • Leveraging psychology to create a better customer experience
  • Save hours on quoting and any related activities like travelling to site
  • A leg up over your competitors by offering something they won’t have

LINKS MENTIONED IN THIS EPISODE:

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The same theories covered in our blog posts are applied with templates, guides, and webinars within our Profitable Tradie programs. Accompanied with the support of coaches we use these strategies to overcome challenges and get results for our members. Find out what that might look like for your business.