About Us

The Profitable Tradie Story

I've been in the thick of business most of my life – from my time at Accenture handling all kinds of management issues, to running my own gourmet burger joint, and even running a property renovation company. During that time, I worked closely with lots of trades businesses and saw the struggles they were facing up close. Even though they were top-notch at their trades, the day-to-day business stuff was giving them a hard time.
I then rolled up my sleeves and dove deep into the world of plumbing businesses, figuring out the ins and outs of how they operate. I started translating what I knew about business into easy-to-digest modules and resources that anyone could use. In 2010, I kicked off Plumbers Coach, a business coaching gig aimed at arming plumbers with the know-how and tools to run a solid business with confidence. It didn't take long to see some jaw-dropping results with our first clients, and word started spreading fast in the trades industry.I quickly caught on that it wasn't just the plumbers who were in this boat. Many others in service-based trades were facing the same hitches. So, I tweaked and expanded our offerings to help other trades business owners too, and that's how Profitable Tradie came to life.
I couldn't get enough of helping skilled tradespeople transform into confident business owners, reinventing their businesses to rake in more profits, reclaim their time, and take charge fully. Since then, Profitable Tradie has just skyrocketed, with a fantastic team and members popping up all over the globe. I can now confidently say after years of testing and tweaking, our courses are the best in the business and get our members instant results.

Where We Are Going

We are keeping the momentum going, taking our coaching to countries around the world. Business isn’t really something that’s taught at school, or as a trade is learnt, and it certainly isn’t second nature to everyone, but that shouldn’t be the reason talented tradespeople aren’t able to reap the rewards they deserve for being exceptional at their trade.
That why we are constantly improving our modules and resources, while also upskilling as coaches, so that we can give our members everything they need to be confident and successful business owners. Doing so helps them create businesses they didn’t know were so easily achievable, and unlock lives that are far more fulfilling. We strive to make it easier and more rewarding for driven tradespeople to keep doing what they love and what they’re good at.
We will continue to add more talented people to our team, upskill, and improve the courses we provide to our members. We will expand our reach around the globe, helping more and more business owners.
Our vision is to give the driven owners of service-based trades, subcontracting, and construction business the plans, tools, and help required to be confident business owners equipping them to build a business that they didn’t know they could attain, creating a more rewarding and fulfilling life.
Our mission is to generate 100 million dollars in total net profit for our members, we currently sit at $66,024,000. By constantly seeking out ways to improve the plans, tools, and help we provide our members we will consistently be improving the way members can overcome challenges, regain control, and improve profitability in their businesses, resulting in a life they wouldn’t of thought was possible.

Who’s Running the Show

We practice what we preach when it comes to hiring. We have an 11-step hiring process to make sure we get best person for the job. They need to align with our company values, and share our passion for helping others succeed.

The Values We Live By

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We are always looking to learn new things inside and outside of work. This is to be encouraged by all team members.

“Every day we participate in learning new things”

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Great Experiences

We believe that it’s important to create memorable experiences in all areas of our business, for our clients, staff, joint venture partners and all other people we come in contact with. Having fun and work life balance is very important to us.

“We create interesting fun experiences”

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World Class

We aim to exceed expectations with everything we do, from content creation to interactions with others we aim to be world class.

“We are the best at what we do”


Honesty & Integrity

We approach situations with honesty and behave in a respectful manner with staff, clients and all other business relationships. We are not afraid to be honest with each other and ourselves when we need help. We encourage each other to communicate openly and honestly.

“Honesty is embraced and respected”

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Results Driven

We always strive to do our best and meet all KPIs. We take accountability for things when we make mistakes, we don’t not shift blame onto others.

“We stay motivated to achieve results and take responsibility for our actions”


Step 1: Plan

We work with you create a plan focused on the issues that are causing you the biggest headache in your business, this helps break your business renovation down into bite sized chunks. There no time lost figuring out what it is you need to work on, it’s all planned out for you with tasks and goals.

Step 2: Tools

We’ll give you the resources, webinars, and knowledge required to carry out your plan efficiently and effectively. All our templates, scripts, and tools are specifically designed for trades businesses and have been refined over the years so they get you substantial results, immediately, first time, every time.

Step 3: Help

At every step along the way you have access to help should you come a bit unstuck along the way. Our coaches will answer any questions you have and provide guidance, and there’s guaranteed to be someone else in our community of members who is dealing with the same problem willing to share their experiences and tips.

Reviews From Our Clients

We joined Profitable Tradie about twelve months ago with Tony and the team, they have helped us grow and given us the confidence with a direction, road map and knowledge of the numbers that make it all possible. Highly recommend there services if you are looking to get to the next level ! 10 out of 10

Brad Teagle

I would highly recommended Tony, Phil, Cam and the team at Profitable Tradie. Their knowledge has helped us refine our systems and processes and brought more clarity into our business.

Contemporary Plumbing

The PT team are all super friendly and helpful. PT is always really informative and always has new topics and current issues we are facing in the market. Would recommend this to other trades who want guidance and don't know where to start

Plumbuilt Plumbing

I'd highly recommend Tony and the team to any tradie who's been running their business for 5 minutes or 15 years and working really hard, 40 plus hours a week, and wondering why they have little or no cash and spare time. If this sounds like you, these are the guys to help you systemise your business so you can have time with your family and go on holiday without worrying you won't have staff, clients or a business when you get back.You'll wonder why you didn't do it sooner!

Greg Angell

Top team of professionals that truly deliver

Todd Cowan

We are 18 weeks in an throughly enjoying the group. The tools Profitable Tradie have available to their members are incredibly valuable from all aspects of running a succesful business. The group support is enormous and is so handy to bounce ideas off the other members, and have the support of the coaches when you need assistance or advice. We would highly recommend joining PT to get your business to the level you want and reach your goals.

Jj McVciar

They are the best ........ support, advice, systems, community, professional, experienced. Have learnt so much from Profitable Tradie and continue to grow and develop as a business owner and person alike.I dare you to give it a go..... no actually I double dare you.

Jetty Plumbing

Not just another personal or professional development course!Profitable Tradie is for those who are serious about improving their business and setting it up for the future. Using real world, practical experience and knowledge, there is always something to take away from each session. No gimmicks, but there are a few cheesy one-liners or puns for flare 😛 The support from the Team and PT community is incredible, we couldn't recommend them enough. Cheers legends!

Platinum Plastering

Tony and his Team of coaches at Profitable Tradie have created a community of Trade business advisers that are second to none. Their structured mentoring programme offers accountability, encouragement support and mentoring. If you run a plumbing, electrical, air-conditioning or other trade business and need support to take it to the next level, look no further.

Adam Nettleton
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What The Numbers Say

Businesses helped
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Net Profit generated
Years in business

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