About Us

The Profitable Tradie Story

I've been in the thick of business most of my life – from my time at Accenture handling all kinds of management issues, to running my own gourmet burger joint, and even running a property renovation company. During that time, I worked closely with lots of trades businesses and saw the struggles they were facing up close. Even though they were top-notch at their trades, the day-to-day business stuff was giving them a hard time.
I then rolled up my sleeves and dove deep into the world of plumbing businesses, figuring out the ins and outs of how they operate. I started translating what I knew about business into easy-to-digest modules and resources that anyone could use. In 2010, I kicked off Plumbers Coach, a business coaching gig aimed at arming plumbers with the know-how and tools to run a solid business with confidence. It didn't take long to see some jaw-dropping results with our first clients, and word started spreading fast in the trades industry.I quickly caught on that it wasn't just the plumbers who were in this boat. Many others in service-based trades were facing the same hitches. So, I tweaked and expanded our offerings to help other trades business owners too, and that's how Profitable Tradie came to life.
I couldn't get enough of helping skilled tradespeople transform into confident business owners, reinventing their businesses to rake in more profits, reclaim their time, and take charge fully. Since then, Profitable Tradie has just skyrocketed, with a fantastic team and members popping up all over the globe. I can now confidently say after years of testing and tweaking, our courses are the best in the business and get our members instant results.
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Where We Are Going

We are keeping the momentum going, taking our coaching to countries around the world. Business isn’t really something that’s taught at school, or as a trade is learnt, and it certainly isn’t second nature to everyone, but that shouldn’t be the reason talented tradespeople aren’t able to reap the rewards they deserve for being exceptional at their trade.
That why we are constantly improving our modules and resources, while also upskilling as coaches, so that we can give our members everything they need to be confident and successful business owners. Doing so helps them create businesses they didn’t know were so easily achievable, and unlock lives that are far more fulfilling. We strive to make it easier and more rewarding for driven tradespeople to keep doing what they love and what they’re good at.
We will continue to add more talented people to our team, upskill, and improve the courses we provide to our members. We will expand our reach around the globe, helping more and more business owners.
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Our vision is to give the driven owners of service-based trades, subcontracting, and construction business the plans, tools, and help required to be confident business owners equipping them to build a business that they didn’t know they could attain, creating a more rewarding and fulfilling life.
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Our mission is to generate 100 million dollars in total net profit for our members, we currently sit at $66,024,000. By constantly seeking out ways to improve the plans, tools, and help we provide our members we will consistently be improving the way members can overcome challenges, regain control, and improve profitability in their businesses, resulting in a life they wouldn’t of thought was possible.
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Who’s Running the Show

We practice what we preach when it comes to hiring. We have an 11-step hiring process to make sure we the get best person for the job. They need to align with our company values, and share our passion for helping others succeed.

The Values We Live By

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Learning

We are always looking to learn new things inside and outside of work. This is to be encouraged by all team members.

“Every day we participate in learning new things”

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Great Experiences

We believe that it’s important to create memorable experiences in all areas of our business, for our clients, staff, joint venture partners and all other people we come in contact with. Having fun and work life balance is very important to us.

“We create interesting fun experiences”

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World Class

We aim to exceed expectations with everything we do, from content creation to interactions with others we aim to be world class.

“We are the best at what we do”

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Honesty & Integrity

We approach situations with honesty and behave in a respectful manner with staff, clients and all other business relationships. We are not afraid to be honest with each other and ourselves when we need help. We encourage each other to communicate openly and honestly.

“Honesty is embraced and respected”

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Results Driven

We always strive to do our best and meet all KPI's. We take accountability for things when we make mistakes, we don’t shift blame onto others.

“We stay motivated to achieve results and take responsibility for our actions”

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Step 1: Plan

We work with you to create a plan focused on the issues that are causing you the biggest headache in your business, this helps break your business renovation down into bite sized chunks. There no time lost figuring out what it is you need to work on, it’s all planned out for you with tasks and goals.
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Step 2: Tools

We’ll give you the resources, webinars, and knowledge required to carry out your plan efficiently and effectively. All our templates, scripts and tools are specifically designed for trades businesses and have been refined over the years so they get you substantial results, immediately, first time, every time.
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Step 3: Help

At every step along the way you have access to help should you come a bit unstuck along the way. Our coaches will answer any questions you have and provide guidance, and there’s guaranteed to be someone else in our community of members who is dealing with the same problem willing to share their experiences and tips.

Reviews From Our Clients

So great to be exposed to such great coaching and a group of motivated trade businesses. They've helped me so much through the good times and the bad, and have guided me in building a bussiness that let's my holidays be actual holidays.

Damian Silvester
31/07/2025

Profitable Tradie has changed our life, our business and our relationship. I can't recommend this enough for anyone in the tradie game who is feeling burnt out by the grind. We have purpose, structure, clarity.We are building a team who share our vision, we are finally on top of our overheads and making a tidy profit.From broke & burnt out to a profitable business, with systems, structure and a culture that we are really proud of. Taking a leap of faith with Profitable Tradie has been one of the best decisions of our life.

Melissa Gowen
29/07/2025

Great team to learn from, very experienced and knowledgeable in with the training they offer.Always changing and growing. It has changed my buisness and my life, it has taken me to places I would havn not never of thought to go. Trust the plan and stick with the process and you will see the resultsThank you to the whole team

CES cronan
29/07/2025

Thankyou! As a growing landscape business, Thrive Horticultural needed practical support, not just theory. Profitable Tradie delivered exactly that. Their coaching and resources helped us tackle everyday challenges around quoting, team management, and profitability. Since joining, we've doubled our revenue and seen major gains in both Gross and Net Profit. Their program is hands-on, actionable, and tailored to the real problems businesses face. We highly recommend them to any trade business wanting to grow with clarity and confidence in Australia or abroad.

Dale Rider
29/07/2025

PT stands out among the best and most professional organisations that I have dealt with over my 30 years of experience in the industry.

Richard Coulter
28/07/2025

PT is an awesome organisation! We wouldn’t be in business without them.

Brodie
28/07/2025

Profitable Tradie has been a real game-changer for our business. The live, in-person bootcamps are a standout. Practical, hands-on, and packed with real-world strategies that you can actually implement. Being surrounded by a community of like-minded trade business owners has been incredibly motivating. You're learning from people who are in the trenches just like you, which creates a powerful environment for growth.The ongoing support from the coaches is next level. They’re not just talking theory; they understand the realities of running a trades business and give straight-up advice that works. Since working with Profitable Tradie, we’ve tightened up our systems and gained clarity on where we’re headed. Highly recommend it to any tradie serious about growing a better, more sustainable business.

Matt Morgan
28/07/2025

Well worth it, you definitely need to implement everything learnt to get real results and they keep you super motivated to win.

Paul Thurlow
28/07/2025

We have been in the Profitable Tradie program for approx. 1 Year. I can honestly say - that this has been an absolute gamechanger for our business! Our coaches have helped us to create meaningful change in our business, and have supported us and also held us accountable to our commitments to be better. The people are genuine, honest and deeply care about the success of you as a person, and the health of your business. The bootcamps are a great place to connect with like-minded business people who have had to reflect and challenge themselves to be better business owners. These events are exceptionally rewarding - and you come away from them completely energised!! If you're on the fence about joining...... STOP HESITATING AND GET TO IT!!! It will save you money and stress!!!

Jason Field
21/07/2025

The Owners at profitable tradie are very helpful and accomodating with any help you may need- Jesse Mawson

Jarrod Mawson
18/07/2025
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What The Numbers Say

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