The number one is the worst number when it comes to marketing your business.
What I’ve found from coaching thousands of trades businesses is that if you don’t have a proactive plan for marketing your business, you’re at the mercy of waiting for the phone to ring or just hoping that the phone rings through referrals and word of mouth.
And frankly, that’s not a great strategy when you want to grow your business.
You want to have predictable and profitable deal flows.
So I’m going to tell you a quick story.
I just had lunch with a maintenance and insurance agent, he’s really successful, but he told me, “Look, Tony I have got a mortgage broker in my office, I sit next to him and 70% of my deals actually come through the mortgage broker. And look, if he leaves I am in the Sh$T and my deal flow just dries up.
So have you got a similar challenge in your business?
Do you rely on word of mouth or perhaps you’ve got a few builders that you work for, who just continually give you jobs?
If that’s the case then you’ve potentially got a problem.
If you are relying on one marketing strategy that can go lame, you’re putting yourself at risk.
So what you want to do is this…
You want to create what we call a marketing 10×10.
Now what that means is, I don’t know one way to get you a hundred leads, but we can build ten marketing strategies, to give you ten leads each month.
The way it works is we work on each strategy, build the system for that strategy so that we know that it works, we test and measure it and then we add another strategy and then another and then another.
So what we’re doing is building a multi-layered approach to getting leads.
Now, when you’ve got a number of the strategies, up to ten, then you can be really confident that you’ve got a predictable, profitable deal flow that you can rely on to grow your business.
And we all know that if you have got predictable and reliable deal flow, then you feel confident about investing in your business, hiring new staff, getting new equipment, and taking some time off to relax and enjoy things because your business has got to that vital lifeblood of new clients coming in.
So what are some of the strategies you should have in place?
Well, you should definitely have a website,
You need your online marketing, your AdWords, and your search engine optimization (SEO)
You definitely need a customer database, you need to be doing some e-mail marketing.
You need to be looking at your social media.
Your print media.
Your direct mail & customer farming strategy,
Your up-selling strategy.
And using your servicing work to target the clients that you already do work for – work like gas fitting or water treatment, etc.
So key lesson today is, have you got a marketing 10×10?
Or are you just relying on one or two strategies to get you by?
Once you have it in place you’ll have consistent deal flow and you can relax knowing that the work’s going to keep coming in.
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